According to CEO Edgar Avetisyan, reading books is one of the best ways to explore the world, broaden our horizons, and nurture creativity. “PROFAL is constantly engaged in creating, generating ideas, and transforming them into economic value through its activities. We place particular importance on introducing children and young people to the fascinating world of books. That’s why we are proud to support the Newmag Winter Book Festival, ensuring it is accessible to as many people as possible, while highlighting the invaluable role books play in our lives.”

The company quotes Samuel Butler’s famous thought: "Art is like nature: if you close the door on it, it will invade through the window." The festival aligns with this idea, playing a crucial role in cultivating a love for books, literature, art, and culture, which in turn contributes to building a society of educated and literate individuals.

“It is a wonderful opportunity for readers to meet their favorite writers and connect with like-minded book lovers, as well as a great platform for creators to share their knowledge, experience, and even discuss challenges, offering potential solutions,” emphasizes Edgar Avetisyan.

“One of the key areas of our corporate social responsibility is strengthening education and supporting youth. We believe we can succeed only if we have a reading culture and an educated youth—enthusiasts who keep their creative minds alive. We are thrilled to support initiatives that aim to educate people, enhance their aesthetic taste and literacy, foster youth development, and contribute to the progress of our country,” adds Edgar Avetisyan.

Participation in the Winter Festival also serves as a special message to the company’s employees, customers, and partners, each of whom plays a vital role in contributing to positive change in Armenia alongside PROFAL.