The joint campaign “You Are Precious” by PROFAL and SPRING PR won the award for Best Marketing Communications Campaign.

This campaign, a collaboration between PROFAL and SPRING PR, was recognized for its emotional depth, meaningful message, and universal significance, demonstrating a powerful truth: people matter most.

“No matter where we are in the world, as human beings, we all need care and genuine emotional connection. The goal of the ‘You Are Precious’ campaign was to celebrate these values—showing that PROFAL truly cares, and that the stories unfolding beyond our windows—the warmth of families, their dreams, and emotions—matter deeply to us. We are incredibly proud that this campaign has resonated so strongly, earning appreciation not only in Armenia but also on the international stage, and receiving such a prestigious award,” said Edgar Avetisyan, CEO of PROFAL GROUP.

The “You Are Precious” message, which initially appeared on the central streets of Yerevan, also made its way to digital platforms, uniting diverse people and customers, as well as prominent influencers who shared the message and their personal stories on social media.

Starting from the streets of Yerevan, the “You Are Precious” campaign expanded across digital platforms. This message inspired many—from customers to influential content creators—who shared their personal stories and experiences on social media, emphasizing the values of care and compassion.